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Marketing Relevance provides advanced personalized URLs
(PURLs) with all the flexibility sophisticated marketers need for
their campaigns. It’s the PURL solution for professionals.

x Increase Response Rates x Improve Conversion Rates
x Hosted Solution - No IT Involvement x Web Services Framework
x Cross-Domain Conversion Tracking x Real-Time, Online Reporting

 

 

How it works

 
 

Develop target segments based on the content needs of various audience groups. For example, segmenting by vertical industry so you can provide specific recommnedations based on industry needs.

Then add a personalized URL to your outbound direct mail and/or email for each individual or company on your list.

www.YourWebsite.com/JohnDoe

The personalized URL attracts attention with the promise of relevant content. The PURL also provides an identifier to trigger content appropriate to the visitor when they visit the website.

Agilent Technologies

40% Completion Rate:
Marketing Relevance™ helped Agilent get record results for a product recommendation tool with personalized content in a DM-to-Web strategy.

$65/month per user

plus 1-time fee of $1000 to setup your branded template